Hi, my name is Erik Eliason. I’m a husband, father, and brother. I enjoy traveling, architecture, and (American) football. I’m originally from Minnesota and have spent the past 9 years in the San Francisco Bay Area.

After starting a startup in 2006 in Minneapolis (what a time to fundraise!), I was hooked. I was captivated by the power of the internet to democratize access. For the past 14 years, I’ve invested time in building and helping businesses grow. Whether as a founder, advisor or teammate, I’ve been fortunate to be a part of some incredible teams and opportunities.

I’m currently a Director at Square, helping grow our Payments and Business Banking products. Prior to that, I was Founder and CEO at Storefront.

You can learn more about me through Twitter, LinkedIn, and AngelList.

I sometimes write about things that interest me. Right now, that mostly includes startups, technology, and decision making.