Welcome to the personal blog of Erik Eliason
Consumers are tired with the mundane shopping experiences offered by most retailers today. They dislike convention. As big box retailers close their doors, opt for a smaller footprint, or fail to deliver an acceptable return to their shareholders, the age of bigger-is-better in retail is over.
Over three billion items are shared every day on social media. That’s roughly 35,000 shares per second. Zuckerberg’s law states that “the amount of information sharing will double every year (a la Moore’s law).
Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers view products as another form of expressing their uniqueness. Below are three trends that have contributed to the mass customization movement.
Well hello, nice to meet you
Erik Eliason is Co-Founder of Storefront
, a marketplace for short-term retail space, which is based in San Francisco. He previously cofounded two companies and successfully sold one. He has expertise/interest in ecommerce, retail, digital distribution, social psychology, user experience, design, and social entrepreneurship.
Group Buying White Paper
Harvard Business School research paper on group buying websites in the United States.
Low Touch Sales
How to build a low-touch sales model. Special thanks to David Skok for his input on the model.
Tumblr Sacrificing Read?
Is Tumblr sacrificing read to encourages write on their platform? We analyze it.
Learnings from the broken online wedding industry.
Analyzing the top retailers on Facebook.
Facebook & Fashion
Facebook and Fashion make great partners.
Recent photos from Instagram