Erik Eliason

Consumers are tired with the mundane shopping experiences offered by most retailers today. They dislike convention. As big box retailers close their doors, opt for a smaller footprint, or fail to deliver an acceptable return to their shareholders, the age of bigger-is-better in retail is over.  

Over three billion items are shared every day on social media. That’s roughly 35,000 shares per second. Zuckerberg’s law states that “the amount of information sharing will double every year (a la Moore’s law).

Consumers expect it their way. In the era of Facebook stalking and self-aggrandizement, consumers view products as another form of expressing their uniqueness. Below are three trends that have contributed to the mass customization movement.